TechFlow
B2B SaaS • 150-200 employees
How TechFlow increased qualified leads by 340% while reducing SDR costs
A B2B SaaS company transforms their lead capture process with AI, resulting in faster response times and significantly higher conversion rates.
340%
Increase in qualified leads
2.8x
Demo booking rate
$180K
Annual SDR savings
<3 min
Average response time
The Challenge
Losing leads to slow response times
TechFlow, a fast-growing B2B SaaS company, was experiencing rapid website traffic growth but struggling to convert visitors into qualified leads. Their sales team was overwhelmed, and response times had crept up to over 4 hours on average.
The biggest pain point? After-hours leads. With 60% of their website traffic coming from different time zones, they were losing 70% of leads that came in outside business hours. By the time an SDR followed up, competitors had already responded.
The math was brutal: At $500 average deal value and 100+ after-hours leads per month, they estimated they were leaving $35,000+ on the table every month.
The Solution
AI-powered 24/7 lead capture
TechFlow implemented Muum AI's Sales Chatbot combined with the Workflow Builder to create an end-to-end lead capture system that never sleeps.
AI Sales Chatbot
Engages every website visitor, asks qualifying questions, and identifies high-intent leads using natural conversation.
Automated Lead Scoring
AI scores leads based on conversation signals, company size, budget, and timeline—matching TechFlow's ideal customer profile.
Calendar Integration
Qualified leads are automatically offered available demo slots and booked directly into sales reps' calendars.
CRM Sync
All lead data, conversation transcripts, and qualification scores sync to Salesforce in real-time.
Before vs. After
Measurable improvements across all key metrics
Before Muum AI
After Muum AI
Implementation timeline
From kickoff to full deployment in 6 weeks
Discovery & Setup
Analyzed existing lead flow, identified drop-off points, configured chatbot personality
Integration
Connected Salesforce, Calendly, and Slack. Set up lead scoring rules
Training & Testing
AI learned from historical conversations, refined qualification questions
Launch & Optimization
Went live, monitored performance, adjusted conversation flows
We went from losing 70% of after-hours leads to capturing every single one. Our sales team now focuses on closing, not chasing. The ROI was clear within the first month.
Sarah Chen
VP of Sales, TechFlow
Key results
Measured 90 days after full deployment
340%
Increase in qualified leads
From 45 to 198 qualified leads per month
2.8x
Demo booking rate
AI qualification improved lead quality significantly
$180K
Annual SDR savings
Reduced team from 8 to 3, reallocated to closing
<3 min
Average response time
Down from 4.2 hours average
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