Apex Realty Group
Real Estate • 85 agents
Capturing $2.3M in deals from after-hours inquiries
A top-10 real estate brokerage uses AI to qualify buyers and schedule showings 24/7, turning missed opportunities into closed deals.
$2.3M
After-hours deals closed
89%
Lead qualification rate
3.2x
More showings booked
<2 min
Response time
The Challenge
The after-hours problem
Apex Realty Group is one of the largest independent brokerages in Phoenix. With 85 agents handling luxury and residential properties, they were generating strong website traffic—but losing deals to faster competitors.
The data was clear: 62% of their website leads came in after 6 PM or on weekends. By the time agents responded the next morning, many buyers had already scheduled showings with other brokerages.
The cost of slow response: Industry data shows that responding within 5 minutes makes you 100x more likely to reach a lead. Apex was averaging 8.4 hours—an eternity in competitive markets.
The Solution
AI that speaks real estate
Apex deployed Muum AI's Sales Chatbot customized for real estate. The AI integrates with their MLS, understands property-specific questions, and books showings directly into agent calendars.
MLS Integration
AI answers property-specific questions: price, bedrooms, square footage, HOA fees, and showing availability in real-time.
Buyer Qualification
AI asks about budget, financing status, timeline, and must-haves. Only qualified leads get routed to agents.
Smart Agent Matching
Leads are routed to the right agent based on specialization (luxury, condos, new construction) and geographic area.
Instant Showing Booking
Qualified buyers book showings directly. AI checks agent availability and confirms the appointment automatically.
Before vs. After
The speed-to-lead transformation
Before Muum AI
After Muum AI
Implementation timeline
Live in 4 weeks with full MLS integration
MLS Integration
Connected to local MLS for real-time property data and availability
Agent Matching Setup
Configured lead routing based on specialization, location, and availability
Qualification Training
AI learned buyer qualification criteria: budget, timeline, pre-approval status
Launch & Optimization
Went live, added Spanish language support, refined conversation flows
Real estate is a nights and weekends business, but our agents have families too. Now AI handles the initial qualification at 10 PM, and agents wake up to pre-scheduled showings. We closed $2.3M from leads that would have gone to competitors.
Jennifer Martinez
Broker/Owner, Apex Realty Group
Key results
Measured over first 6 months
$2.3M
After-hours deals closed
Leads captured between 6 PM and 9 AM
89%
Lead qualification rate
AI accurately identifies serious buyers
3.2x
More showings booked
From 45 to 144 monthly showings
<2 min
Response time
Down from 8.4 hours average
Ready to capture after-hours leads?
See how much revenue you're leaving on the table with slow response times.